Advertising Guidelines
Recruitment through Advertising
We recognize that State agencies have special recruitment needs that necessitate placing advertisements in newspapers and professional journals. From the agency's perspective, the ad must be designed to attract the highest number of qualified candidates. From the reader's perspective, the ad needs to include key information that will help the prospective candidate decide whether or not to apply. From the Personnel Cabinet's perspective, the existence of standard guidelines assures that legal requirements are met and reduces undue confusion in application procedures, particularly when certification of eligible candidates is involved.
In an effort to improve the advertising process, the Personnel Cabinet has identified key elements that must be included within each advertisement (see Advertising Guidelines below). Because we want to assure agencies have flexibility in designing the application process, there are also additional items suggested that are optional depending on the specific recruitment plan.
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PROCEDURES FOR REQUESTING ADVERTISEMENT COPY APPROVAL |
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- Agencies seeking to advertise employment opportunities in newspapers, professional journals, etc. shall draft ad copy assuring that the required elements on the Advertising Guidelines are included.
- Ad copy shall be submitted electronically (e-mail) to Martha Sherrow, Division of Career Opportunities (martha.sherrow@ky.gov) whenever possible. Hard copy submissions may be faxed to Ms. Sherrow's attention at 502-564-3588.
- The ad copy will be reviewed and approved electronically, by e-mail, fax or telephone.
- Agencies are responsible for arranging ad placement in selected publications and for the cost associated with the advertisement.
- If an agency plans to post their advertisement on their website in addition to placing the ad in a newspaper, magazine, etc., it is acceptable to shorten the published advertisement as needed for cost effectiveness. However, the published ad must include a link to the website advertisement and the website advertisement must meet all the requirements listed in the guidelines.
- Every advertisement must contain the statement "Equal Opportunity Employer M/F/D"
- It is also recommended that each advertisement be reviewed by agencies' general counsel to ensure compliance with EEO requirements.
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KENTUCKY PERSONNEL CABINET
ADVERTISING GUIDELINES |
| Highlighted areas represent required information |
| CLASSIFICATION TITLE |
Using the classification title in the ad's heading as opposed to a working title reduces the risk of error when evaluating candidates' qualifications and for testing and register processes in the Personnel Cabinet. |
| WORKING TITLE: |
If desired, the working title may be included in the ad when doing so would more clearly define the position for the applicant. |
| DATE POSTED: |
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WORK LOCATION:
CITY/COUNTY: |
Example: 'Full-time Division Director II position available in the Department for Exceptional Services located in Lexington, Kentucky. This position serves as the Department's Director of Administrative Support and will be responsible for...' |
| AGENCY: |
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| GENERAL JOB DUTIES: |
Narrative |
| MINIMUM REQUIREMENTS: |
Quote class specification |
| SPECIAL REQUIREMENTS: |
List those on the class specification, if any and other preferred professional credentials such as the ability to travel, overtime, shift work, & etc. |
| ADDITIONAL REQUIREMENTS: |
Applicants and employees in this classification may be required to submit to a drug screening test and background check. |
| SALARY RANGE: |
"Commensurate with education and experience" or may quote minimum to midpoint |
| GENERAL DESCRIPTION OF BENEFITS: |
Example: 'Enjoy excellent benefits including paid health and life insurance, ample vacation and sick leave, holiday pay, retirement and optional deferred compensation plan...' |
| COMPLETE AN APPLICATION: |
http://personnel.ky.gov/employment/ |
| DEADLINE FOR APPLICATION: |
Coordinate with Web Site deadline. If extenuating circumstances exist contact the Personnel Cabinet for further instructions at 502-564-6920. |
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EQUAL OPPORTUNITY EMPLOYER M/F/D |
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